KALPANA KUMARI GIRI
Digital Marketing Executive
Greater Noida, IN.About
Versatile and results-driven Digital Marketing Executive with hands-on experience in SEO, SEM, SMM, and Paid Ads, specializing in lead generation and brand visibility. Proven ability to create and execute high-performing campaigns across Facebook, Instagram, and YouTube, leveraging proficiency in tools like Google Ads, Google Analytics, and Meta Business Suite. Bringing a strong foundation in client servicing from prior BFSI sector experience to drive impactful digital strategies and achieve business objectives.
Work
Greater Noida, Uttar Pradesh, India
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Summary
Spearheaded lead generation and paid marketing initiatives, managing social media and content creation for OCP Academy.
Highlights
Planned and executed over 5 comprehensive lead generation campaigns across Facebook Ads and Google Ads, driving measurable results.
Managed multi-channel paid ad campaigns on Facebook, Instagram, YouTube, and Email Marketing platforms to expand reach and engagement.
Authored and published engaging blog content on WordPress, enhancing online presence and SEO performance.
Managed social media content calendars and page operations using Meta Business Suite, ensuring consistent brand messaging and community engagement.
Designed and implemented over 10 engaging landing pages and blog posts on WordPress, optimizing for user experience and lead capture.
Produced compelling video content for YouTube, Instagram Reels, and LinkedIn, increasing audience engagement and brand visibility.
Unknown, Unknown, India
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Summary
Managed client relationships and facilitated digital banking adoption, providing comprehensive support across a diverse portfolio.
Highlights
Managed and resolved customer queries and service requests for over 40 accounts, ensuring high satisfaction rates and efficient issue resolution.
Educated clients on mobile banking features and digital tools, directly contributing to increased digital adoption rates.
Contributed to a 20% increase in digital banking usage by providing proactive client support and effectively coordinating with internal teams.
Unknown, Unknown, India
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Summary
Drove credit card sales through outbound calls, focusing on lead conversion and client satisfaction.
Highlights
Achieved a 25% lead-to-client conversion ratio through effective outbound calling strategies and persuasive communication.
Addressed and resolved client objections effectively, enhancing customer satisfaction and fostering loyalty within the credit card portfolio.
Education
Languages
English
Hindi
Bhojpuri
Certificates
Skills
Digital Marketing
SEO, SEM, SMM, PPC, Lead Generation, ROI Tracking, A/B Testing, Influencer Marketing, Affiliate Marketing, Digital Campaigns.
Paid Advertising Platforms
Facebook Ads, Google Ads, YouTube Ads.
Content Management & Creation
WordPress Blogging, Content Creation, Video Content Creation, Blogger.
Social Media Management
Social Media Management, Social Media Handling, Meta Business Suite.
Analytics & Tools
Google Analytics, Google Tag Manager, Search Console, Canva, Mailchimp, HubSpot.
Soft Skills
Client Relationship Management, Creative Problem Solving, Team Collaboration, Analytical Thinking, Time Management, Adaptability.
Interests
Digital Content
Blogging on WordPress, Creating Digital Campaigns, Social Media Handling, Video Content Creation.